Propella on the airwaves – 1 April 2009
You will hear Propella on The Radio Network (TRN) stations Newstalk ZB and Radio Sport from April 2009.
Even within the worst recession we have suffered for most of our lifetimes, Propella has already booked enough sales for the new financial year to match the 2008/09 year.
So why launch a radio campaign?
Momentum is the key and with a mature product receiving high praise from existing clients, it was the time to capitalise on this and make Propella known to a much wider audience.
Newstalk ZB Breakfast and Drive are the two key business target audiences. Radio Sport allowed us to consolidate this with a keen New Zealand sporting public.
We are also proud to sponsor the League hour on Monday mornings, which had absolutely nothing to do with the Warriors corporate box tickets thrown our way. Two lucky customers, attending the next User Group meeting, will be in the draw to accompany us to a Warriors home game later in the season.
Radio Promotion Campaign 1  Radio Promotion Campaign 2  Radio Promotion Campaign 3 
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